Weekday launches jeans made from 100 percent post-consumer waste
- Huw Hughes
- Friday, 05 February 2021
H& M Group-owned brand name Weekday has launched the limited-edition pair of its well-known Rowe Jeans made of 100 % post-consumer waste.
Weekday collaborated with Infinited Fiber Firm (IFC) to create the denims made from a material composed of 50 percent organic cotton plus 50 percent Infinna, which originates from 100 percent reborn textile waste materials.
The Infinna-Rowe jeans, that are available on Weekday’s online store for the similar price as the conventional design, can be recycled again within the same process together with various other textile waste, according to H& M.
“What makes Infinted Fiber Company’s technology special is that it can turn textile, cardboard boxes and agricultural waste in order to new a cotton-like materials, ” the Swedish style group said in a launch. “The ground-breaking process assists you to recycle garments again and again without having compromising on the quality, therefore creating a true circular style economy. ”
Weekday formerly teamed up with IFC within 2019 when it became the very first brand to create a garment making use of Infinna.
“This time about, we wanted to scale upward this concept and give the wider audience the chance to select circular design and developed limited edition of our most popular women’s jeans fit Rowe, utilizing a 50/50 blend of Infinna plus organic cotton in a jeans weave, ” Weekday mind of design Anna Norling said in a release.
It is about as H& M is constantly on the ramp up its investments within circular initiatives. Last week, the particular retail giant announced the particular expansion of its second-hand style platform Sellpy to the Holland and Austria following the launch in Germany during the summer.
Photo credit: Weekday