U. S. Polo Assn., the official brand for that United States Polo Association (USPA), has launched a new durability initiative.
USPA Life, the particular brand’s long-term sustainability system, will include sustainable polo t shirts for men, women, and children, denim made from recycled drinking water bottles, recycled packaging to get products, and high quality reused yarn.
The products will be released as part of the brand’s upcoming worldwide spring 2021 collection and appearance in Super Bowl LV’s print and digital system.
“Our brand has been focusing on our sustainability efforts for many years, but this is the first time we now have taken a truly global plus holistic approach. Also, being a sport-inspired brand, we think Super Bowl LV will be the perfect venue to provide sports activities fans and consumers the sneak peek into the global campaign, ” stated J. Michael Prince, chief executive, and CEO of USPA, in a press release.
“We would like our consumers across one hundred and eighty countries to know that we are trying to improve our global impact while making products which are not only innovative and enjoyable but have a feel-good element when wearing them, ” stated Prince.