ThirdLove has revealed a new digital offering to assist its shoppers get the most from their own online experience. The online intimates retailer has launched “The Fitting Room” – a good interactive quiz that develops upon the brand’s unique Fit Finder quiz.
The particular Fitting Room helps clients find their best products and matches through a series of questions that will take into account individual needs, lifestage, body changes and suit issues. It uses innovative THREE DIMENSIONAL animations, educational content plus style preferences to offer consumers a personalized selection of items.
“We created ThirdLove to get a positive alternative to the traditional in-person bra shopping experience, hoping of eliminating the annoyance that often comes with trying to find your own correct size, ” Heidi Zak, the brand’s co-founder and CEO, said within a statement. “We’re proud to carry on to be a pioneer in the industry, releasing the next generation of Match Technology with 3D styles that transform the way you may shop for bras and under garments online. ”
ThirdLove first introduced its original Fit Person quiz in 2016. More than 17. 6 million ladies have since used the device, resulting in over 100 mil fit insights that have assisted the brand to power product development decisions. These insights resulted in ThirdLove creating half-cup dimensions; the brand currently provides 78 sizes in total.
“While we received a terrific reaction from our original Fit Locater quiz, we learned that our own customers are craving a far more visual and engaging installing process, which served because the catalyst for the advanced Fitted Room platform, ” Ra’el Cohen, ThirdLove’s co-founder plus chief creative officer, additional. “Since finding the right style is simply as important as finding the perfect fitting, we redesigned the Appropriate Room experience to imitate a personalized in-store installing session, in which we can each recommend appropriate sizes, and promote products and styles from brand new categories, as we continue to broaden offerings and grow the company into a lifestyle brand. ”
Image: ThirdLove. com