Spring has sprung within the fashion world and Coach is ushering within the new season with a campaign offering the “Coach family” – aka. some of our favorite individuals including Tavi Gevinson , Hari Nef , K-pop star Hyuna, KJ Apa , Rickey Thompson, Kaia Gerber , Paloma Elsesser , and many more!
Unveiled on February twenty three, the new Coach Forever advertising campaign was shot by famous fashion photographer Juergen Teller. Give its global roster and the pandemic restrictions, the particular campaign takes place all over the world since images were shot distantly in places across the globe, such as NYC. According to a pr release from the brand, the “presentation brings together friends of Trainer to tell a story about the long-lasting importance of community and inclusivity. ”
In certain of the shots, we discover Hari posing with a traditional leather Coach bag plus rocking a ’90s-style split look of a blue flower dress, flannel shirt, glowing blue socks, and fuzzy block slippers. In others, Tavi wears a very Tavi-style outfit of a dinosaur knitted jacket, plaid collar, pink dress, and a cute printed satchel bag. Hyuna, on the other hand, proceeded to go all out on the prints, combining and matching different styles and colors to achieve an varied look rounded off with a red knitted bucket head wear.
“Shooting a lookbook under the present restrictions puts intuition on the center of making a style image. Stuart gets me personally and I get him, plus Pat, Guido, Olivier, plus Juergen are artists in whose work I have studied for a long time, ” Hari tells Teen Vogue of the experience. “Working using them for the second season in the row, I’m humbled by way of a trust in me and the point of view — whether it is the clothes on the stand (no fitting! ) or maybe the hair and makeup recommendations taped next to the looking glass. Stuart’s designs are the stuff that holds it all with each other and makes the collaboration really feel effortless. ”
Coach Forever indicators a new direction for the well-known brand. Each piece at the collection was created with its long term in mind. “With Coach Permanently, I wanted to find new means of doing things, ” stated Coach creative Stuart Vevers. “It was important to myself to challenge how we make our collections and think about their impact on our residential areas and the planet. I’m capable to keep exploring that via designing and learning, and also to have brought this to our lives with Juergen and our own Coach Family. ”
The Coach Forever line includes handbags created using naturally-dyed leather and tote bags made from recycled materials, plus certain fabrics have been upcycled or made with recycled components. The collection also contains some vintage pieces which have been “personalized with embellishments plus embroidery. ” Everything within the Coach Forever collection has been made to last — similar to the brand itself!
Check out more shots through the campaign below:
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