Sweaty Betty, the British retailer specializing in ladies activewear has successfully applied and gone live with PTC FlexPLM, the market-leading Store Product Lifecycle Management (PLM) solution.
Founded in 1998 in Notting Hill, Greater london, Sweaty Betty is a top design-driven activewear brand on the constant mission to create attractive and technical clothes, strengthening women through fitness plus beyond. Sweaty Betty includes a strong ecommerce presence plus operates over 60 stores in the UK with concessions within Selfridges and Harrods. Exhausted Betty can also be found in fifty Nordstrom locations across The united states.
Due to significant business development and the increased demand just for athleisure from consumers, Exhausted Betty realized they required a proven and cloud-based PLM solution in order to provide customers across merchandising, design and purchasing, as well as global suppliers, along with access to a single version from the truth in relation to product information and key development procedures.
“After a thorough evaluation associated with several PLM providers all of us selected PTC FlexPLM, ” explains Jemma Cassidy, Main Product Officer at Exhausted Betty. “We wanted to set up a secure online option that would allow our item teams to standardize company processes and data expressing both internally and outwardly, and enable them to handle, control and organize just about all change requests, plans plus actual changes to the item in real time. Fundamentally, we required a solution that would tell us in which the product is at each stage from the lifecycle. We required an answer that could inform planning for upcoming seasons, help us monitor our product during the development lifecycle and enhance automation. Reducing duplicate information entry and human mistake was of high importance. ”
PTC FlexPLM was applied during the Covid-19 pandemic distantly and swiftly by ITC Infotech, one of PTC’s appreciated services partners, reducing overall cost of ownership and useful resource impact on the internal IT division. Furthermore, the FlexPLM answer will be used to support Exhausted Betty’s growing ecommerce procedures during Covid-19.
Speaking about the particular project, Bill Brewster, Mature Vice President and Common Manager of PTC’s Store Business Unit added: “We are delighted that Exhausted Betty has successfully eliminated live with FlexPLM in such a brief space of time, and so efficiently because of ITC, despite the challenges associated with Covid-19. Sweaty Betty is undoubtedly an exciting and innovative business and is highly focused on offering its customers with the greatest products and experience; a business feature that we share. We anticipate working with this iconic brand name in further streamlining the product development and supporting the digital operations. ”
PTC network marketing leads the PLM industry regarding retail, footwear and attire. Since introducing the world’s first fully-web-based PLM alternative, we have become a trusted PLM partner to over 150 well-known apparel, footwear, fashion, plus retail customers and more compared to 1, 000 brands involving our FlexPLM platform to generate amazing products. Today, more than 211, 000 people make use of PTC FlexPLM on a daily basis – with more than 50, 000 of these in the global supply string. We support them with an international team of dedicated store specialists, on the ground in every main fashion hub.