Italian brand Pinko has announced Patrick McDowell as its new director associated with sustainability design.
The Uk designer is already well versed in neuro-scientific sustainability and recently connected up with Pinko for its Reimagine collection, where he used thrown away stock from the brand’s earlier collections to upcycle plus repurpose them to create brand new designs.
“This collection forces the brand’s sustainable initiatives to the next level, ” stated Caterina Negra, Pinko’s innovative director in a press release. “Partnering together, we are passionate designed for innovative ways to lower the particular impact of the fashion business, and to create a more eco friendly approach to consumerism. ”
The particular collaboration aims to improve the particular investment in ethics as well as the culture of the brand. “I am so thrilled that will Pinko has taken this groundbreaking step towards a healthier fashion industry. Combining Italian language craft and the glamour associated with both Pinko and me personally is sure to create many thrilling collections to come, ” mentioned McDowell.
McDowell has already started his new role because sustainability design director and can carry it out alongside their main line.
Photo: Meat McDowell and Caterina Negra, from the Pinko press workplace