Effective January one, Oliver Timm, 49, provides joined Hugo Boss Ag as Chief Sales Official (CSO). In his role, the organization informed, he is responsible for providing a premium shopping experience pertaining to Hugo Boss customers throughout all consumer touch-points − from retail and low cost to ecommerce.
The company additional that among his best priorities will be the implementation of the best-in-class omni-channel environment with regard to Hugo Boss, designed to provide a seamless, perfectly meshed brand name experience to customers globally. In this context, the digitalization of the company’s distribution actions will be a key factor in its achievement. This includes the further development of the group’s own web commerce activities with a particular concentrate on developing the online store hugoboss. com into a true electronic flagship store and using a full mobile-first approach.
“I am absolutely thrilled to become a part of Hugo Boss plus tap the full potential in our brands in the years in order to come”, said Oliver Timm.
In addition to serving existing devoted customers, the brands may renew their focus on youthful consumers, such as Gen-Z or maybe the Millennials, and Hugo Manager plans to put a strong focus on further driving casualization throughout various product categories. This can also be reflected at the company’s numerous points of purchase across the globe, with adjusted item offerings and modern shop concepts. To enable a holistic plus consistent execution across most relevant areas, Oliver Timm is responsible for the Group’s worldwide own retail, wholesale plus e-commerce activities.
Starting within 1998, Timm has kept various management positions on PVH, including managing movie director for the German market through 2005 to 2014. Within 2016, he assumed the positioning of chief commercial official at PVH Europe, actively playing an instrumental role within driving commercial strategies within the EMEA region across all of the distribution channels. Over the past two decades, he has worked side-by-side along with Daniel Grieder, who will sign up for Hugo Boss as Ceo on June 1, 2021.
Picture credit: Hugo Manager media centre