Independent skate store, No Chaos is to open up a central London range topping store on Neal Road, Covent Garden.
Due to open up in spring, the three or more Neal Street flagship will certainly span 2, 044 sq . foot, across two flooring, with the ground floor employed for retail, while the basement is going to be home to an experiential plus interactive concept created by Scum, the cult brand developed by young English artist, Michael jordan Cardy.
A key feature from the new flagship will be a half-pipe skate ramp that will explain to you the basement, alongside the coffee bar and mini-arcade. The space will be available to guide online via the Scum application to ensure a safe plus Covid-19 secure system meant for consumers.
The retail flooring will offer the brand’s full-range of apparel, skateboards, plus accessories, alongside stocking many selections of popular skate brand names including Huf, Rip And Dip and Santa Johnson.
Jamie Wilson, co-founder, Simply no Chaos, said in a declaration: “Covent Garden is a well-loved location within the capital, and it has been a key target region for our expansion since all of us first launched our brand.
“Our central London flagship might be a hub for all skate fans, and with the added impact from the interactive basement level, it is really an incredible opportunity for us to achieve and entertain more of our own customer base. We look ahead to bringing the No Chaos cast to central London. ”
The Neal Street area joins the brand’s some other flagships in Westfield White-colored City and Bournemouth.
Claire Taylor, property director on the Mercers’ Company, added: “The signing of No Damage is brilliant news in order to kick start 2021 along with. The exciting brand will feel here at home among the other famous cult names within the Mercers’ estate especially alongside the neighbours on Neal Road, including Vans.
“The brand’s selection of Neal Street can be testament to the strength plus resilience of this iconic area and sets the sculpt for the year ahead. It is also another concept customers can look forward to visiting securely post lockdown. ”
Picture: courtesy of No Chaos