The Mercers’ Company has today declared that independent skate shop, Simply no Chaos, has selected Neal Street, Covent Garden, for the central London flagship shop.
Located at 3 Neal Street, the latest central Greater london flagship for No Turmoil will span 2, 044 sq ft and ties the brand’s other places in Westfield White Town and Bournemouth. Utilising the floor as No Chaos’ retail space, the basements will be home to an experiential and interactive concept developed by Scum, the cult brand name created by young English performer, Jordan Cardy. The brand name is due to open their range topping later this Spring.
The half-pipe skate ramp may run through the basement, together with a coffee bar plus mini-arcade; the space will be accessible to book online via the Scum app to ensure a secure and Covid-19 secure program for consumers. Created for boarders, by skaters, No Turmoil Covent Garden will offer the particular brand’s full range of outfits, skateboards, and accessories, together with stocking a wide selection of well-known skate brands including HUF, Rip N Dip plus Santa Cruz.
Jamie Wilson, Co-Founder, No Chaos, left a comment: “Covent Garden is a well-loved location within the capital, and it has been a key target region for our expansion since all of us first launched our brand. The central London flagship is a hub for all skate fans, and with the added impact from the interactive basement level, it is really an incredible opportunity for us to achieve and entertain more of our own customer base. We look ahead to bringing the No Chaos cast to central London. ”
Simon Taylor, Real estate Director at the Mercers’ Firm, added: “The signing associated with No Chaos is outstanding news to kick begin 2021 with. The exciting brand name will feel right at home one of the other well-known cult titles within the Mercers’ estate specifically alongside its neighbours upon Neal Street, including Vehicles. The brand’s selection of Neal Street is testament to the particular strength and resilience of the iconic location and pieces the tone for the calendar year ahead. It’s also one more concept consumers can look ahead to visiting safely post lockdown. ”
The signing comes after the news that newly released experiential art gallery, founded simply by Hercules Fisherman, ‘Our Fantastic Culture’, is offering art enthusiasts an unique opportunity to visit the current exhibition via digital online tours, establishing a different way for viewers to explore and find out in the security of their own houses.
Hanover Green acted for both the Mercers’ Company with no Chaos.