With unexpected change comes new points of views and priorities re-examining standard. The transformative nature associated with change acts as the main theme in the autumn & winter collection 2021. pushing the reset button, minimal presents new silhouettes plus classic styles, reinterpreted to suit the needs of the new normality.
Adding to the plain and simple philosophy of minimum, we all introduce the concept of one-mile put on, focusing on comfortable qualities, flexible silhouettes and protective levels, designed with an empathetic method of the reality we find ourselves within. The campaign was photo in a white space business, as a symbol to an empty page ready to be composed with the new norm — whatever that is.
Learning much more about minimum on the brandpage: fashionunited. com/companies/minimum