Propelled by a shared passion regarding running innovation, Li-Ning by Soulland’s first installment can arrive on-line and in choose retailers worldwide on Feb 19. Named “Pre-Inter-Post”—Before-During-After within Latin—the collaboration examines the particular holistic process of running as well as the different phases structuring the particular runner’s experience. Guided with a commitment to limitless style and tireless exploration, the particular partnership’s debut—and its celebratory, accompanying film and picture series—remind us that physical endurance can also yield each meditative and creative understanding.
Exploring motion but also mental, spiritual plus physical travels, Soulland by Li-Ning’s multi-faceted look-book is definitely divided into 3 chapters — each visiting an alternative continent, while also concentrating on one of the ‘Pre-Inter-Post’ stages of the runner’s expedition.
The series begins within Li-Ning’s home-city of Beijing, documenting the preparation, concentrate and meditation a runner performs as the journey commences. The following chapter takes the audience to Denmark—where Soulland is certainly based—arriving on an isolated seaside on the country’s West Coastline, while showcasing an operate already in progress as the power, determination and acceleration keep build. Lastly, the collection culminates in Western The african continent as a group of young, Ghanian runners celebrate the completing their latest adventure, depicting their camaraderie and discussed excitement, pride and, first and foremost, relief, through smiles, fun and high-fives.
Panoramic in its global range, the resulting body associated with work explores universal styles inherent to any given runner’s experience, while simultaneously imbuing these shared commonalities along with localized nuance and viewpoint.