Fashion United

Jewellery David Morris partners with Farfetch to launch new collection

Jewellery David Morris partners along with Farfetch to launch brand new collection

Uk jeweller David Morris offers partnered with Farfetch in order to launch its latest higher jewellery collection.

The huge e-commerce reach of the Farfetch platform will see the brand name exposed to a direct to customer see-now buy-now format rather than launching via a traditional low cost showroom months before the method available at retail.

The 13-piece collection will both end up being sold via the company’s personal customer service channel and Farfetch, reported WWD. It is the first-time a high-end jewellery business has launched via the system.

Farfetch opened its doorways to jewellery and watchmaking in 2018, forging relationships with companies such as Chopard, De Beers and Label Heuer. For David Morris Farfetch represents an unparalleled presentation alternative. His selections were traditionally presented within the days of haute couture within Paris.

“Morris began rethinking his strategy some time back, introducing collections of superb to a more accessible item, compared to the core of special pieces of high jewelery, plus embracing e-commerce with roll-outs on Farfetch and Moda Operandi, ” said WWD.

Image via David Morris; article source WWD

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