House of Dagmar wins Zalando sustainability award
- Danielle Wightman-Stone
- Thursday, 04 Feb 2021
Zalando has announced that Swedish content label House of Dagmar provides won its inaugural durability award during Copenhagen Style Week.
House of Dagmar impressed the jury using its “strong sustainable ambition, ” shown through many facets of the brand’s supply string, as well as its continued dedication to producing fashionable, top quality and low-impact products.
Because winners, the Swedish style brand will receive an economic prize and a partnership along with Zalando to develop an exclusive selection that the online retailer mentioned would continue to explore durability solutions in design throughout materials, production processes, technical solutions and traceability.
To help support House of Dagmar in its business growth, Zalando will also make a broad collection of the collection showcased from Copenhagen Fashion Week offered to its more than 35 mil customers across 17 Euro markets.
Kate Heiny, movie director of sustainability at Zalando, said in a statement: “We are delighted to be able to mention House of Dagmar because the winner of the first Durability Award. This is the next step on this journey towards finding a lot more sustainable solutions. Together, we have been excited to explore, and enhance, the use of materials, production procedures and technological advancements which will mirror the ambition plus commitment of all involved.
“The Sustainability Award is an important initiative for us as we carry on our work in collaboration plus supporting brands to really generate a change and make a beneficial impact on the people and earth. ”
Zalando announces the very first winner of its sustainable prize in partnership with Copenhagen Fashion 7 days
The jury explained that will that House of Dagmar’s commitment to a more eco friendly future was “evident, ” through the brand steps to decrease its materials footprint simply by removing unsustainable materials from the collections and replacing associated with more sustainable options, which includes choosing recycled rather than virgin mobile materials, or options along with less chemicals and drinking water usage.
In the Swedish label’s latest collection, 90 % of the garments are branded as ‘Good Choice’ demonstrating that they are created from more eco friendly fabrics. The jury furthermore highlighted that House associated with Dagmar has extended the efforts to understand supply stores and ensure workers rights are usually meeting the brand’s personal high standards.
Commenting upon winning the inaugural durability award, Sofia Wallenstam, brand name director at House associated with Dagmar, said: “Thank a person Zalando for making sustainability a high priority for our industry plus selecting us as your initial awardee. We feel influenced and energised to do much more – in a year such as the one particular we have behind us this is actually the ignition we need to keep pressing.
“We are so excited to get recognition for our efforts and become given the spotlight for the matters of sustainability – this is what we have been doing to get more than 15 years at this point. As fashion and durability is not a game or a sports activity where only one brand may win, we feel we would like to share this recognition with the amount of our very ambitious market colleagues. ”
The jogger up, Marimekko, was also recognized by the jury as being a superb example of how a brand can approach a holistic focus on adding sustainability throughout the entire worth chain. Marimekko showcased the seasonless collection at style week, inspired to be perfect for longevity and created with a lot more sustainable materials.
The champion was chosen by 6 jury members including design and environmental activist, Az Muse, chief executive of Copenhagen Fashion Week, Cecilie Thorsmark, chief sustainability officer associated with Global Fashion Agenda, Morten Lehman, sustainability and brand name advisor, Dio Kurazawa, movie director of sustainability at Zalando, Kate Heiny, and buying movie director premium and luxury with Zalando, Lena-Sophie Roeper. Every jury member reviewed the particular brands’ sustainability strategies, which includes their collections and degree of dedication to sustainable developments.
Images: courtesy of House associated with Dagmar by Jesse Laitinen