Heist appoints new CEO amid leadership changes
- Huw Hughes
- Thursday, twenty-eight January 2021
British underwear brand Heist has announced a number of adjustments to its leadership group, including the appointment of a brand new CEO.
Natasja Giezen-Smith, that has been chief operating official since joining the company within March 2020, will now sturzhelm the London-based business.
Giezen-Smith, who prior to joining the particular brand spent five . 5 years as commercial movie director at online giant Asos said she was “thrilled to be steering the business right into a new year after that which was a turbulent 2020”.
Primary for the brand this year is to “continue launching new products throughout our categories of hosiery plus underwear, growing the group and iterating the creativity that is at the heart of the Heist brand, ” she mentioned.
Giezen-Smith succeeds former TOP DOG and co-founder Toby Darbyshire, who will assume the part of chairman of the table.
Heist appoints new minds of product and marketing
The company also announced the appointment of Lisa Ndukwe as head of product. Ndukwe joins from Uk activewear brand Sweaty Betty where she spent ten years as head of style.
In her new place, Ndukwe will lead the particular brand’s in-house innovation group, Lab12, and bring the girl expertise in high-performance sportswear to underwear, the company stated.
“I am super capable to be working for Heist throughout what is a new product area for me personally, ” Ndukwe commented. “This role completely aligns along with my passion for creating plus developing forward-thinking, innovative plus beautifully designed products that will serve a purpose and enable those wearing them. ”
Additionally , Victoria Ross offers joined Heist as mind of marketing having invested two and half many years in the same role from lingerie brand Curvy Kate.
Commenting on the new employs, newly-appointed CEO Giezen-Smith stated: “On the hiring of recent leadership roles, Natasja stated: “I’m excited to announce these types of senior leadership roles, which usually, together with the rest of the team, will certainly enable us to deliver on this ambitious 2021 product map. ”
Photo credit score: Heist