US clothing retailer Everlane has announced the scheduled appointment of Nike exec Sophie Bambuck as the company’s very first chief marketing officer.

Within her new position, Bambuck is tasked with top the marketing and creative company overseeing the strategic path of the San Francisco-based brand name.

Her first priority is to focus on scaling Everlane to achieve new audiences and carry on fostering loyalty with its consumer base, the brand stated.

She will report directly to Everlane CEO Michael Preysman and can lead a team throughout both brand marketing and innovative.

Bambuck brings with the girl over 13 years of encounter at Nike, most recently offering as global vice chief executive of brand marketing with regard to Nike Sportswear.

Photograph credit: Everlane

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