Region just presented their initial official Haute Couture selection, framed inside the Paris Style Week, the institution that will hosts the absolute best of style craftsmanship and innovation through all around the world.

Founded within the 50’s, the Chambre Syndicale de la Haute Fashion, has ensured us along with providing the right validation plus projection to the best developers in history, starting with Monsieur Alfredia Dior himself, passing simply by Jean Paul Gaultier plus contemporary legend Martin Margiela, all the way to today; whenever designers are cast through Instagram, where also famous people make their orders. When Madonna gave that Gaultier cone bra a global phase in the 90’s, it is Beyoncé who gives a global multiple dimensional stage to Area… Among others.

Often when brand names are invited to show the couture collection, they simply bug. Not the case with Region, you could almost say that these were born for couture. These days, they gave new lifestyle to tradition and hobby. They made our minds pump faster, fired along with excitement as we discovered never-seen-before garments and ways of visualizing glamour. It’s beautiful, it is new, it’s contemporary, and many importantly; it’s full of wish! Thank you Area

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